{"title":"Discover What's New","description":null,"products":[{"product_id":"the-revitalizer-hair-growth-fortifying-elixir-overtone-co-the-revitalizer-hair-growth-fortifying-elixir","title":"The Revitalizer: Hair Growth \u0026 Fortifying Elixir","description":"\u003cp data-start=\"90\" data-end=\"328\"\u003eLeaping Bunny and PETA-certified cruelty-free, Overtone The Revitalizer: Hair Growth \u0026amp; Fortifying Elixir is a leave-in scalp spray designed for people seeking healthier-feeling hair, a soothed scalp, and support for fuller-looking growth.\u003c\/p\u003e\n\u003cp data-start=\"330\" data-end=\"485\"\u003eIt is suitable for all hair types and is formulated to help reduce the appearance of breakage, shedding, and fallout while maintaining hair color vibrancy.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"600\"\u003eThe formula is 94% naturally derived and vegan, with every ingredient included for a specific functional purpose.\u003c\/p\u003e\n\u003cp data-start=\"602\" data-end=\"1078\"\u003eIn a 60-day consumer perception study with 32 participants using the elixir daily, users reported perceived improved hair health and hair growth, noticed improved hair and scalp conditions, agreed their scalp felt soothed and calmed, observed a reduction in product build-up with hair feeling refreshed, felt their hair looked stronger, healthier, and more resilient, and saw that it helped maintain the vibrancy and longevity of their hair color. Individual results may vary.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1547\"\u003eKey ingredients include biotin to support keratin production for strong, resilient-looking hair; castor seed oil to nourish the scalp and promote thicker, shinier-looking hair; caffeine and ginseng root to stimulate the scalp and support healthier, fuller-looking hair; niacinamide to help strengthen strands; rosemary and peppermint oils to refresh and invigorate follicles; and onion bulb extract to help cleanse and purify the scalp and reduce signs of irritation.\u003c\/p\u003e\n\u003cp data-start=\"1549\" data-end=\"1615\"\u003eThe formula is free from ammonia and peroxide and is cruelty-free.\u003c\/p\u003e\n\u003cp data-start=\"1617\" data-end=\"1756\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eTo use, shake well, spray directly onto a clean scalp, massage in circular motions, leave in, and style as usual. Daily use is recommended.\u003c\/p\u003e","brand":"overtone.co","offers":[{"title":"Default Title","offer_id":46857868607649,"sku":"42035832127553","price":6.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/4484\/8801\/files\/OT_PDP_TheRevitalizer_WorkingFile_03_2025_2_webp_v_1762446384.webp?v=1786340272"},{"product_id":"twilight-titanium-color-depositing-treatment-mask-overtone-co-twilight-titanium-color-depositing-treatment-mask","title":"Twilight Titanium Color Depositing Treatment Mask","description":"\u003cp\u003eVegan, Leaping Bunny and PETA certified, Overtone Twilight Titanium Color Depositing Treatment Mask is a cool, smoky silver-gray treatment designed for those who want modern, dimensional color, hydration, and luminous shine without damage. Ideal for blonde, pre-lightened, or gray hair, it delivers a soft titanium tone that lasts about 2–3 weeks or up to 10 washes, then fades gradually and evenly.*\u003c\/p\u003e\n\u003cp\u003eThis semi-permanent, deposit-only formula creates a cool, metallic finish on lighter bases and a subtle toning effect on darker hair. For the most true-to-tone, silvery titanium results, hair should be pre-lightened (bleached) to a light blonde before applying. On pale blonde or pre-lightened hair, Twilight Titanium appears as a soft, smoky silver with cool gray undertones. On darker blonde hair, it helps neutralize warmth and creates a muted, ash-toned finish. On brown or darker hair, results will be subtle, primarily enhancing shine with a cool-toned cast rather than creating a dramatic color change.\u003c\/p\u003e\n\u003cp\u003eColor appears soft, diffused, and modern never flat and fades into lighter, silvery tones over time for an effortless, lived-in look. It can also help tone down brassiness for a cooler overall finish.\u003c\/p\u003e\n\u003cp\u003eThe mask doubles as an intensive conditioner. Shea butter plus coconut, avocado, olive, linseed, sesame, jojoba, and evening primrose oils help deliver deep hydration, softness, and luminous shine while supporting stronger-feeling strands.\u003c\/p\u003e\n\u003cp\u003eThe gentle formula is non-damaging, ammonia-free, peroxide-free, vegan, and cruelty-free. Application is simple and convenient at home with salon-quality results. Always apply with gloves to dry hair, saturating evenly from roots to ends. Leave on for 15 minutes, then rinse thoroughly with warm water. Use weekly to maintain tone, softness, and shine.\u003c\/p\u003e\n\u003cp\u003eEnjoy premium color and conditioning care in one mask, low commitment, modern impact, and effortless at-home results for anyone wanting a cool, salon-inspired silver tone without the salon visit.\u003c\/p\u003e\n\u003cp\u003eIndividual color results may vary*\u003c\/p\u003e","brand":"overtone.co","offers":[{"title":"8oz","offer_id":46857869033633,"sku":"39782642221121","price":9.6,"currency_code":"USD","in_stock":true},{"title":"Duo","offer_id":46857869066401,"sku":"43286334963777","price":12.75,"currency_code":"USD","in_stock":true},{"title":"2 Pack - 4.5oz","offer_id":46857869099169,"sku":"43861911666753","price":9.0,"currency_code":"USD","in_stock":true},{"title":"4.5oz","offer_id":46857869131937,"sku":"42815782453313","price":4.5,"currency_code":"USD","in_stock":true},{"title":"2oz","offer_id":46857869164705,"sku":"39782642253889","price":3.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/4484\/8801\/files\/ExtremeSilver_TreatmentMaskTIKTOK_png_v_1762439541.webp?v=1786340278"},{"product_id":"the-gloss-vibrancy-reviving-shine-mask-overtone-co-the-gloss-shine-reviving-treatment-mask","title":"THE GLOSS: VIBRANCY REVIVING SHINE MASK","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"SCXW93581716 BCX8\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW93581716 BCX8\"\u003e\n\u003cp data-start=\"112\" data-end=\"366\"\u003eCruelty-free and certified by Leaping Bunny and PETA, Overtone The Gloss Shine Reviving Treatment Mask is a shine-boosting hair treatment for anyone with dull or color-treated hair who wants smoother, glossier, softer-looking strands with minimal effort.\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"499\"\u003eIt’s designed for all hair types and can be used weekly as a pre-shampoo color protector or a quick post-wash glossing conditioner.\u003c\/p\u003e\n\u003cp data-start=\"501\" data-end=\"735\"\u003eThis mask features a blend of plant oils and extracts, including jasmine, cherry blossom, bitter orange flower, soybean, argan, rice bran, jojoba, coconut, prickly pear, sunflower, and amla, plus hydrolyzed pea and vegetable proteins.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"894\"\u003eTogether, these ingredients help add healthy-looking shine, improve softness, support smoother-looking texture, and promote stronger, healthier-looking hair.\u003c\/p\u003e\n\u003cp data-start=\"896\" data-end=\"1040\"\u003eUsed on dry hair for 15–30 minutes before shampooing, it helps protect color by coating strands and supporting the hair cuticle before you wash.\u003c\/p\u003e\n\u003cp data-start=\"1042\" data-end=\"1170\"\u003eUsed on wet hair after shampooing for 2–3 minutes, it works as a conditioning gloss to boost moisture, shine, and manageability.\u003c\/p\u003e\n\u003cp data-start=\"1172\" data-end=\"1295\"\u003eA silicone alternative (PPG-3 Benzyl Ether Myristate) helps restore radiance and boost shine without traditional silicones.\u003c\/p\u003e\n\u003cp data-start=\"1297\" data-end=\"1475\"\u003eLavender and grapefruit seed extracts help soothe and clarify the scalp, while peony and Damask rose flower extracts offer antioxidant benefits that help maintain color vibrancy.\u003c\/p\u003e\n\u003cp data-start=\"1477\" data-end=\"1604\"\u003eThe Gloss has a naturally derived fruity-floral fragrance and is formulated without parabens, sulfates, or synthetic fragrance.\u003c\/p\u003e\n\u003cp data-start=\"1606\" data-end=\"1765\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eFor consumers seeking a convenient, at-home glossing treatment, this mask offers a practical way to revive radiance, smoothness, and softness in a single step.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"overtone.co","offers":[{"title":"4oz","offer_id":46857869263009,"sku":"42241486323777","price":4.5,"currency_code":"USD","in_stock":true},{"title":"2 Pack","offer_id":46857869295777,"sku":"43780700012609","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/4484\/8801\/files\/Title_1_png_v_1754582801.webp?v=1786340281"},{"product_id":"hair-shield-10-in-1-conditioning-leave-in-overtone-co-hair-shield-10-in-1-conditioning-leave-in","title":"Hair Shield 10-in-1 Conditioning Leave In","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe Hair Shield 10-in-1 Conditioning Leave-In is a lightweight, protective spray that helps your hair handle whatever the day brings. It shields against heat, UV, and everyday stressors while leaving strands softer, shinier, and easier to manage.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eMade with plant oils and botanical extracts, this multitasking leave-in conditioner smooths frizz, supports lasting color vibrancy, and helps keep your shade looking fresh and your hair feeling healthy between color sessions. Apply before styling, before sun exposure, or anytime your hair needs a little extra support. Great for all hair types and textures.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eScent Profile: \u003c\/strong\u003e\u003cspan\u003eFeatures a natural lavender vanilla scent. Soft, calming, and cozy to turn your everyday care routine into a moment of calm.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"overtone.co","offers":[{"title":"Default Title","offer_id":46857873490081,"sku":"43975252967489","price":4.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/4484\/8801\/files\/OT_PDP_HairShield_01_webp_v_1780951517_2b8bdbe9-8d94-4e22-aa11-8297442f8ef6.webp?v=1786340316"},{"product_id":"ginger-glow-healthy-color-duo-overtone-co-ginger-glow-healthy-color-duo","title":"Ginger Glow Healthy Color Duo","description":"\u003cp data-start=\"127\" data-end=\"382\"\u003e100% vegan, cruelty-free, and certified by Leaping Bunny and PETA, Overtone Healthy Color Duo in Ginger Glow is a two-step, color-depositing system designed to add and maintain a warm, radiant copper tone while keeping hair soft, hydrated, and glossy.\u003c\/p\u003e\n\u003cp data-start=\"384\" data-end=\"570\"\u003eGinger Glow delivers a rich, sunlit blend of copper and golden-orange tones, ideal for anyone looking to enhance warmth, dimension, and brightness for a natural-looking, luminous finish.\u003c\/p\u003e\n\u003cp data-start=\"572\" data-end=\"864\"\u003eIt pairs a Color Depositing Treatment Mask, which delivers more noticeable color payoff, with a Color Depositing Daily Conditioner, which helps refresh and maintain color between applications. The duo includes an 8 fl. oz. \/ 237 ml Treatment Mask and a 4.5 fl. oz. \/ 133 ml Daily Conditioner.\u003c\/p\u003e\n\u003cp data-start=\"866\" data-end=\"1004\"\u003eOvertone offers the duo in 35+ shades, making it easy to choose from a wide range of bold, natural-looking, or customizable color options.\u003c\/p\u003e\n\u003cp data-start=\"1006\" data-end=\"1292\"\u003eFor best results, apply the Treatment Mask with gloves to dry hair, leave it on for 10–15 minutes, then rinse thoroughly with warm water without shampooing. The Treatment Mask typically lasts about 2–3 weeks, though results vary depending on hair type, starting shade, and wash routine.\u003c\/p\u003e\n\u003cp data-start=\"1294\" data-end=\"1535\"\u003eTo maintain the warmth and glow of Ginger Glow, apply the Daily Conditioner to wet hair after shampooing, leave it on for 3–5 minutes, and rinse thoroughly. It refreshes color for about 3–5 days at a time and can be used as often as desired.\u003c\/p\u003e\n\u003cp data-start=\"1537\" data-end=\"1887\"\u003eThe Healthy Color Duo is formulated for all hair types and textures, including curl-friendly routines, and is designed to provide visible color without bleach for many starting shades. Results are generally strongest on hair that is lighter than jet black, while pre-lightening may help achieve brighter, more vibrant, or more copper-forward results.\u003c\/p\u003e\n\u003cp data-start=\"1889\" data-end=\"1980\"\u003eBoth formulas are free of ammonia, parabens, sulfates, peroxide, and other harsh chemicals.\u003c\/p\u003e\n\u003cp data-start=\"1982\" data-end=\"2322\"\u003eIngredient blends vary by shade, but formulas commonly include conditioning and nourishing ingredients such as shea butter, coconut oil, aloe leaf juice, hydrolyzed pea protein, jojoba oil, meadowfoam seed oil, argan oil, sweet almond oil, castor oil, rosemary oil, spearmint oil, peppermint oil, willow bark extract, and horsetail extract.\u003c\/p\u003e\n\u003cp data-start=\"2324\" data-end=\"2500\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThese ingredients help moisturize, soften, reduce frizz, support shine, strengthen hair, and promote a healthier-looking scalp while depositing warm, radiant Ginger Glow color.\u003c\/p\u003e","brand":"overtone.co","offers":[{"title":"4.5oz","offer_id":46857877782689,"sku":"41838031994945","price":12.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/4484\/8801\/files\/OT_PDP_GingerGlow_DailyTube_8ozMaskJar_Duo_png_v_1759256425.webp?v=1786340377"},{"product_id":"ginger-glow-color-depositing-daily-conditioner-overtone-co-ginger-glow-color-depositing-daily-conditioner","title":"Ginger Glow Color Depositing Daily Conditioner","description":"\u003chr data-start=\"116\" data-end=\"119\"\u003e\n\u003cp data-start=\"121\" data-end=\"433\"\u003eLeaping Bunny and PETA certified, Overtone Color Depositing Conditioner in Ginger Glow is a pigmented daily conditioner designed to refresh, enhance, and maintain warm, copper-toned hair color while conditioning. It’s ideal for anyone who wants visible, salon-quality color at home without bleach or ammonia.\u003c\/p\u003e\n\u003cp data-start=\"435\" data-end=\"675\"\u003eGinger Glow delivers a radiant blend of copper and golden undertones, perfect for boosting warmth, reviving faded color, and enhancing natural red or light brown hair with a luminous, sunlit finish between salon visits or full dye sessions.\u003c\/p\u003e\n\u003cp data-start=\"677\" data-end=\"949\"\u003eThis is a non-damaging, deposit-only formula with no lightening agents, so it adds color on top of your existing shade rather than lifting it. Color typically lasts about 3–5 days and can be reapplied as often as you like for ongoing vibrancy, warmth, and quick touch-ups.\u003c\/p\u003e\n\u003cp data-start=\"951\" data-end=\"1236\"\u003eAvailable in 35 shades including Royal Plum, Cherry Chestnut, Ginger Glow, Vivid Violet, and Espresso Brown, it offers options ranging from subtle, natural-looking enhancement to bold, vivid tones. You can target faded or uneven areas or apply root to tip for an all-over color refresh.\u003c\/p\u003e\n\u003cp data-start=\"1238\" data-end=\"1691\"\u003eThe formula combines conditioning agents (cetearyl alcohol, cetyl alcohol, stearyl alcohol, behentrimonium chloride, glycerin) with aloe barbadensis leaf juice to help hydrate, soften, and improve manageability. A blend of nourishing oils including shea butter, coconut, jojoba, meadowfoam, linseed, sunflower, argan, and Abyssinian seed oil helps smooth the hair surface, reduce frizz, and enhance shine for healthier-looking, more radiant copper hair.\u003c\/p\u003e\n\u003cp data-start=\"1693\" data-end=\"1777\"\u003eOvertone is 100% vegan and cruelty-free, with Leaping Bunny and PETA certifications.\u003c\/p\u003e\n\u003cp data-start=\"1779\" data-end=\"1958\"\u003eAfter shampooing, apply evenly to wet hair where you want to enhance or refresh color, leave on for 3–5 minutes to allow pigment to deposit, then rinse thoroughly with warm water.\u003c\/p\u003e\n\u003cp data-start=\"1960\" data-end=\"2076\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eUse as frequently as desired for convenient, at-home color maintenance, warmth, and conditioning in one simple step.\u003c\/p\u003e","brand":"overtone.co","offers":[{"title":"4.5oz","offer_id":46857878306977,"sku":"41775404580929","price":4.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/4484\/8801\/files\/OT_GingerGlow_DailyTube_Site_01_webp_v_1765297674.webp?v=1786340394"}],"url":"https:\/\/overtone.it.com\/collections\/discover-whats-new.oembed","provider":"overtone.it.com","version":"1.0","type":"link"}